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Traditional Marketing

For many small to mid level businesses marketing is not a core competency.  However all companies should realize the critical importance of marketing to a business success.  You may have the best product or service by far, but if you don’t have an effective marketing strategy your business won’t succeed.  Outsourcing your marketing needs to a competent company like GVS makes eminent sense.  We offer outsourced marketing services that are efficient expedient and effective.

Marketing Consulting

These services include strategic planning as well as tactical execution. Strategic planning includes those processes that lead to an executable product or business marketing plan including identifying areas of opportunity, market segmentation, technology assessment, product line analysis, financial planning, competitive analysis and a project implementation plan

Brand Creation and Management

Another critical component in building credibility and preference with clients is having an effecting brand strategy.  We look at a clients brand as much more than just a logo.  Individuals’ impressions are drawn from experience which means your brand is communicated through all of your internal and external communications.  From websites, newsletters to print media, a brand represents the not only the organizations products, but its personality and symbolism.  A brand ultimately reflects how a company wants a market to perceive it.

GVS will work with you to ensure your brand is consistently represented in all communications.  Additionally we can assist your company to determine the right blend of marketing tactics to promote your brand as well as achieving other marketing objectives.

Product/Business Launch

Whether you’re launching a new business, repositioning your existing one or announcing a new product or service, a market launch is crucial to its success.   An uncoordinated unorganized launch means a product may never make it onto a buyers’ radar screen or short list.  We deliver well-thought-out and integrated launch plans which are flexible enough to accommodate the unexpected.  Focusing on your potential customers ultimately determines the success or failure of your launch.  GVS can work with you to segment your customer base to make sure we address all who need to know about you and your business.   Additionally we can provide tactical support such as development of marketing material, event logistics and management, advertising campaigns and more.