We provide strategic business solutions to companies seeking to tap, expand and successfully penetrate the Latino/Hispanic market.
The Hispanic market is the fastest growing market segment in the US, with $1 trillion in purchasing power. The future for business growth in America lies with a successful entry or expansion into the Hispanic market
As you probably know, if you want your Hispanic plan to see profits, with a healthy return on investment, you need to approach the Hispanic marketing program with the same commitment, business principles, and investment parameters asyou would if this were a general market initiative.
Knowing which is your best Hispanic consumer segment will ensure that your marketing strategy focuses with surgical precision on the best business opportunity for your company. To do so, you must have solid market information, target-consumer data and insights, and you must test your concept or product before moving ahead with a multi-million-dollar initiative. The Hispanic marketing programs should be launched planned, supported and with a long-term budgetary commitment.
In Cultural Marketing
In-Culture Marketing is a methodology applied to Marketing that recognizes the existence of cultural programming and that there are consumer groups that have life experiences “in a different cultural setting” than ours, and therefore their tastes, values, expectations, beliefs, ways of interaction, ways of entertainment, music, dressing preferences, food, etc. tend to be different than ours, because their cultural programming is different.
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